When we at http://bigredapparel.co.uk decide to bring a product to market, we do our best to research the product in as much detail as possible before hand. This is based on numerous factors such as the product itself, the shipping implications such as packaging and costs both to us then to you as the end user and also demand, just to name a few.
We have brought literally dozens of products to market over the years as you can see from our extensive catalogue, all products so far that we have brought to market, we have kept in stock and if a product was not as popular as anticipated then we have allowed the stock to dwindle/lower naturally before restocking with the bare minimum levels which cope with existing demand yet allow us to not tie up too much money into these items. As we are still a company in it’s infancy, it is very important that we try diversify our range as much as possible and this is why we have a very wide variety of products available to date including fat calipers, gym shorts, gym vest and many other products.
One of the biggest and hardest products to bring to market were our competition/professional kettlebells, this is never before had we had to import things by the pallet or ship our packages with couriers other than royal mail due to the weights.
This meant that we have to do a lot of research before we brought the product to market and like our brand reflects, we wanted to provide the highest quality kettle bells available but at affordable prices, much like our cheap workout clothes. One of the biggest tasks in order to achieve this was shipping costs, we did a lot of research on couriers and the cheaper couriers did not give us the confidence needed to inspire us to let them deliver our products and reputation with them, as such we decided to use http://ups.com for our deliveries.
This was by no means the cheapest option however it did work out the most cost effective in terms of the value of carrying our reputation and delivering the kettle bells to customers within the required timeframe (next day to UK mainland and 2 days to offshore - uk only) and in great condition.
The feedback we received from the kettle bells were nothing but outstanding, customers who purchased the kettle bells from us, most had not purchased any other items from us before such time and as such, they had no idea of the standard which our brand http://bigredapparel.co.uk carries. They made the assumption of quality based on the price we sold these kettlebells which we cheaper than almost every other store at the time however when they received the kettle bells them, they saw that the quality was comparable to kettlebells costing as much as twice as much!
This was a similar scenario to when we brought our body fat calipers to market, we sampled various different manufacturers of fat callipers but we used and used them until destruction in some cases, stretching the springs and mechanism more than you would use in standard use just to see how durable they really were and it was not until we received the fat calipers that we now sell on our site seen here; http://bigredapparel.co.uk/fat-caliper
By no means did they have as much of a profit margin as the other fat callipers that we had tried and sampled however unlike these other fat calipers, the ones we brought to market were fat callipers that we would be happy to use ourselves and that is our ethos on our entire catalog of products, from our gym leggings and gym shorts to our crossfit skipping ropes, we tirelessly wear the items of clothing for weeks and sometimes month to ensure that the quality remains unchanged.
These days word of mouth is the biggest driver of sales for a company, so though we are delivering gym clothing and accessories that we are proud with regards to quality, but we can be sure that customers will continue to purchase from us in future due to this factor and also they will recommend our brand and products to their friends also.
Unfortunately kettlebells take up too much room in our small facility and the demand is also relatively low at the moment, so for this reason we are holding an additional 10% sale off our already reduced prices on all kettlebells, the discount has already been applied to all weights of kettlebells, we do not have all weights available unfortunately now so and the weights we do are only in limited availability and once the stock has gone, they will not be coming back so grab a bargin whilst you can here; https://bigredapparel.co.uk/accessories/professional-kettlebell
As with all other gym clothing and accessories on our website, if you spend over £20 you get a free pair of lifting straps seen here; https://bigredapparel.co.uk/accessories/straps-and-support/lifting-straps
With the absence soon of the competition professional kettlebells, we will have more room for more new exciting item which includes a new range of gym t-shirts and gym vests soon to be announced, the gym t-shirts are already in the first stage of testing with one of our sponsored athletes and we will be posting some photos of them on social media within the next few weeks so be sure to make sure you are following us to keep up to date on all the latest products and special offers on twitter, facebook, instagram and google plus.
We have also recently (yesterday in fact) sent a some gym leggings off to http://bigredapparel.co.uk sponsored athlete Sarah Kiely to sample and test, photos of those should be available within the coming week, they are the same great design as our existing gym leggings seen here; http://bigredapparel.co.uk/womens-gymfitness-leggings-white-leggingswhite However they are in all new colours, blue and red. We feel that after doing more research on the gym leggings, some customers felt that white was not the best colour of choice when opting for leggings and when we did a survey for the new possible colours, blue and red came out on top. Here at Big Red Apparel, we always listen to the customer and as such, we are hoping to be able to bring these new colours of gym leggings to market within the next few weeks.