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Building A Brand
Sportswear branding is very important to customers. No longer is a brands success based just on price and affordability, customers want to be representing certain ideologies and support athletes too. A lot of times I when you ask people why do you wear that brand of gym shorts or vests, it is due in large to their idol or favourite athlete sporting the same brand. Very few times when you ask them this question do they tell you it is because they like the design. Stone's they do say however 'because it was cheap' as supermarkets like Aldi are seeing more and more of for example (a place where I..
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My pet likes
Normally we call it pet hates however I wanted today to talk about pet likes. I was asked by big Red Apparel to talk about something other than gym clothes in my most recent blog, instead of talking about the latest fat calipers and gym shorts today I get to talk about my other hobby besides bodybuilding. A vet little known fact, but something so many people love when they find out is that I am a keen reptile enthusiast and hobbiest.    I currently have a spare bedroom in my house that I use to home several really useful boxes (rubs) and vivaruims. At the moment I use these to ..
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Once In a Lifetime
No matter what you do in life, no matter what you like or dislike, their will always be one memorable feat that will never be repeated. on the 9th July 2016 in the bodybuilding/powerlifting world we saw just that, a feat that i genuinely do not believe will ever be beaten. Eddie Hall deadlifted 500kg yes that is right five hundred kilos. At the first direct arena in Leeds, West Yorkshire, Eddie Hall deadlifted one thousand one hundred pounds. Thus beating his 2015 world record of 462kg by 38kg, that is almost a plate (20kg) per side! in just one year to be able to lift this much more is just i..
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In Sickness And In Health
As I write this, I sit here i am coming off the back of 5 days of been foggy minded, groggy, sick and with no appetite. It is only when things like this happen to me and I am ill of health, that I begin to appreciate been in good health. When the  sickness hits I become more conscious about the amount of fluid that I take in and the religious intake of vitamins and minerals that I take in however a few days later this ‘new found respect’ for health begins to slip away again.    The diet of a sick person is far easier than someone an eager fitness person or bodybuilder who ..
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Complacency kills
Nothing will ever beat the hunger you have for the gym the first time you touch the iron. The first time your muslces contract and blood begins to engorge the muscle and though everyone else your arms may look the same, you feel like they have ballooned to twice the size.  You feel every rep past that enjoyable pump feels like your skin is tearing and your arm is going to either pop or fall off. Yet you keep going, you feel amazing in both mind and body and want to push as hard as you can to grow and become more like that guy you saw on the front of a bodybuilding magazine wearing a ..
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Remember What Works
We are all individuals, we have different goals, different lifestyles, different mentalities, different goals, different dreams. With all of these differences in the equation, we can not expect something that works for a celebrity, IFBB pro or even a friend to work the same for you as it does for them.   Even something like a pre workout formulation, you may take one particular brand and you may swear by it however it may not provide the same effects to your friend, or it may simply not agree with your friend. Because of this, what I would say from my years of experience, living and..
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Health And Fitness
With the first week of spring upon us, it was only a matter of time before the traditional flu symptoms begun setting in. This year however it hit me harder than ever, unfortunately for me, like most of my friends, I do not really appreciate my health until I am without it. It is only when I am unhealthy that I begin taking in the right amount of liquids and also taking multi vitamins, when it is already too late.   The flu I had this year was the worst I have ever had it though, i spent days and nights in bed sweating and shivering at the same time, sleeping in gym shorts and a gym..
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knowledge is power
When I started training, I was not the strongest person. Infact I was in for a rather large shock when I first stepped into a proper gym. The first gym I went to for the first month into my experience, they only had machines and dumbbells upto 10kg and as any of you guys and girls will know, when you are using machines instead of free weights, it is a totally different experiance. It is as if comparing swimming shorts to running shorts. Though the 2 items are still shorts, the way they look, perform and function are totally differant. On a free weight you may be only able to do a fifth or..
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Why I love fitness
Fitness and health has never been so popular, in recent years we have quickly transitioned from been the social outcasts and referred to as ‘picky eaters’ and ‘health crazed’ to the ‘new normal’ nowadays most restaurants show the calorie content of everything from their pepperoni pizza to the house red, everything is quantified so that even when people ‘cheat’ on their diet they can do so in a calculated way. Maybe even an IIFYM (if it fits your macros) style diet?   What used to be such a niche market is now embraced by almost every high street store and supermarket, I think you wo..
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Mail Order
Mail order to most people is just the norm, you order something online then it turns up at your house a few days later via courier or local postal service.  Most people do not think beyond this however when you look into it further, at least in my opinion it is very very interesting. You can order just about anything online from live animals to electronics, all expertly packed and handled to arrive in the correct state. Most of these items you wouldn't ever dream of seeing in your local stores in town yet you are suddenly overrun with options all within just one Google search. A wide v..
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